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Enjoy a Disney Princess or Marvel’s The Avengers Surprise with Kinder Joy

Posted By : Mukesh    At 25-03-2015 17:42:45

Tags : Disney Princess     Marvel    The Avengers    Kinder Joy    

Kinder Joy and Disney India to launch a range of surprise toys

Mumbai, March 19, 2015: Ferrero India is associating with Disney India to introduce a new range of surprise toys -- the Disney Princess or Marvel’s The Avengers in their product Kinder Joy which is a famous confectionary brand in India. The new limited edition of surprise toys in Kinder Joy will give kids the chance to assemble and collect their favorite Disney & Marvel character figurines.

The new surprise toys will be available in modern trade (Hypermarkets and Supermarkets) and general trade (neighborhood stores) across Maharashtra State only. It is being planned to be launched in other States at a later date.

Kinder Joy’s pink pack will have one of the seven Disney princesses - Cinderella, Jasmine, Rapunzel, Snow White, Ariel, Aurora and Belle and the blue Kinder Joy pack will have one of the seven characters from Marvel’s The Avengers comic and movie content - Iron Man, Hulk, Thor, Captain America, Hawkeye, Nick Fury and Falcon.

Anita Dewan, Vice President – Strategic Marketing for Kinder Joy, Ferrero India said, “Innovation & consumer centricity is our mantra. Kinder Joy has been consistently bringing very innovative surprises for the kids. Kids will now have fun assembling their favourite Disney and Marvel characters while enjoying the confectionery.The association will bring in a range of new surprise toys in the already eclectic collection of toys in Kinder Joy”.

“Disney Princesses and Marvel's The Avengers are a favorite with kids across the country. This association with Ferrero India is a great example of presenting a compelling experience to a kid’s play time with their favourite Disney and Marvel characters,giving them a chance to create their very own collection,” said Abhishek Maheshwari, Vice President and Head, Consumer Products, Disney India.