MUSIC F-Fatafati, an all new Bengali music channel, is gearing up to take entertainment to the next level in West Bengal. Having been launched recently, MUSIC F-Fatafati is a 24 hour channel that features the latest and the best in Bengali movie music. With a refreshing new look and feel and an international standard channel packaging, it is one of the most appealing Bengali music channels in the country.
Apart from a world class appearance, Music F-Fatafati has incorporated 3D animations and cartoon shorts that will keep the viewers entertained in between shows. The channel has brought to life characters like Jagai, Madhai and Pappi Da whose hilarious antics and witty spoofs will have the audiences in splits.
Talking about the launch of Music F-Fatafati, Mr. Siddharth Misra, MD, Royal Raj Media, said “We are pleased to tie up with Launch Pad for the launch of Music F-Fatafati and offer the latest in Bangla music to our audiences. With a strategic tie up with Eskay films we hope to deliver a fantastic product. In the short first week, the channel having caught the eye of the audiences; we are confident that Music F-Fatafati will soon be the final word in Bengali music.”
Speaking about the concept and creation of the channel, Vikas Varma, Director, Launch Pad, said “After the successful launch of various TV channels like 9XM etc., Music F-Fatafati has been very close to my heart. In the past 5-6 years, Bengali music and movies have achieved world class standards. I believe this channel will change the way viewers consume music. This is my gift to all the Bangla music lovers.”
Commenting on the operation of Music F-Fatafati, Probal Gaanguly, Director, Launch Pad said “West Bengal is a growing market for advertisers, broadcasters and media planners. We are confident that Music F-Fatafati will offer a new dimension to the untapped music entertainment space which we think has not been explored to its fullest. We are confident that with a rich Bengali music library and clutter breaking content on the channel, we will be able engage viewers and also offer advertisers an effective platform to reach their TG.”
Speaking about the tie up with Music F-Fatafati, Himanshu Dhanuka, -, Eskay movies, said that he is excited to be a part of this association to promote the Bangla music culture and is looking forward to more such associations in the future.
Royal Raj has partnered with Launch Pad, for the conceptualization, creation and management of the channel for the next three years. Launch Pad is a first of its kind BoT (Build-Operate-Transfer) model in the broadcasting space. Launch Pad is looking at launching many more regional music channels in the future. The company has successfully launched Bhojpuri music channel Hummra M last year in a similar deal.
Music F-Fatafati can be viewed by all cable TV subscribers. With an enigmatic team on board, the channel plans to house contemporary hit Bangla music.