The Walt Disney Company China, has announced to build the Company’s first, and the world’s largest Disney Store in Lujiazui in Shanghai.
Slated to open in early 2015, the 5000 square meters (or 53,000 square feet) Disney Store Lujiazui site will be located in Shanghai’s financial hub, and will feature a state-of-the art Disney Store retail space (approximately 1000 square meters or 10,800 square feet) and a Disney-themed outdoor plaza area.
The interior of the store will be designed using Disney’s award-winning innovative store format. Featuring cutting-edge technologies, families and kids will be able to interact with their favorite characters and stories from across Disney, Pixar, Marvel and Star Wars.
The plaza will feature Disney-themed landscaping, a first for any Disney Store property in the world, and will have the capacity to host outdoor events providing a destination hub for family entertainment. It will also be an important site where fans can track the progress of Shanghai Disney Resort which is targeted to open at the end of 2015. The surrounding area commands foot traffic of over 40 million visitors a year and is a destination for many shoppers, visitors and tourists to Shanghai.
The Disney Store made its debut in 1987 and now spans 340 locations around the world. The store in Shanghai will represent the first store on the Chinese mainland.