Recent Trends and Growth Indicators
The Animation Entertainment Industry in India is expected to be shaped by trends and growth drivers in both domestic (Contribution: 25% in 2010) and Outsourcing (Contribution: 75% in 2010).
Animation gradually comes of age
Animation has gradually come of age from its perception of being only for kids. Increasing viewership of animation content among adults as a percentage viewership of kids’ channels indicates, substantial increase in viewership for the 14+ age group category.
Growing Focus on Kids’ Genre
In 2010, 2 channels for kids were launched. The number of TV channels dedicated to animation and kids has been steadily increasing in India. Moreover, the share of kids’ genre in overall TV viewership has been rising significantly, which indicates the growing demand for animation content in India.
The Indian Animation industry was worth US$ 631 million in 2011 and is expected to grow at CAGR of 23% to reach US$ 961 million by 2013