THE CHERNIN GROUP’S CA MEDIA INVESTS IN GRAPHIC INDIA A Media, LP, the Asian investment arm of The Chernin Group, LLC (TCG), today announced that it has acquired a large minority stake in Graphic India, a comic book and animation company focused on creating mythological and superhero characters, comics and stories for the Indian youth market, published across mobile and online platforms.
Launched last year by media entrepreneurs Sharad Devarajan, Gotham Chopra and Suresh Seetharaman as a subsidiary of U.S. comic book company Liquid Comics, Graphic India will now be jointly owned by Liquid Comics and CA Media. Devarajan will be appointed CEO of Graphic India and remain Executive Chairman of Liquid Comics. As part of the transaction, Liquid Comics will contribute one of the world’s largest and highest-quality comic book libraries based on Indian characters to Graphic India. In addition to CA Media’s investment, it will partner with Graphic India to provide industry expertise and create iconic franchises for Graphic’s characters through multiple media within the Indian entertainment ecosystem.
Graphic India will provide a new creative voice to the Indian youth marketplace, a population that is one of the largest and fastest growing demographics in the world, with more than 500 million consumers under the age of 25 and with more than 850 million mobile phone users in the country. Graphic India is uniquely positioned to meet the increasing demand of this connected and sophisticated youth population for multi-platform entertainment content that respects India’s creative traditions and the global ambitions of the Indian people today. Through animated shorts, digital comics, and associated media content, Graphic India will launch mythological and superhero characters and storylines that India’s youth audience can celebrate with pride. Graphic India will enable consumers to experience its growing library of content across a variety of mobile and online devices, both within India and worldwide through its own digital platform as well as through distribution partners. Rajesh Kamat, CEO of CA Media India,stated: “Following our successful entry into the traditional media space, we are very pleased that Graphic India marks our first investment in the digital space.CA Media’s aim is to create an ecosystem of diversified assets across media, where each asset not only unlocks its own value, but also adds to the rest of the portfolio. Graphic India is a valuable addition to this mix, especially in the youth segment. We look forward to working with the company to create heroes that inspire the next generation of Indian consumers.” Paul Aiello, CEO of CA Media, added: “CA Media is thrilled to be partnering with the talented Liquid Comics team, headed by Sharad Devarajan. We look forward to building the business with Sharad and his team, an amazingly gifted group of content creators and phenomenal operators.”
“India is home to some of the most creative minds in the world, and we believe that the next Batman, Harry Potter, Pokemon or The Avengers, can come from this country,” commented Graphic India, Co-Founder & CEO, Sharad Devarajan. “At Graphic India, we intend to find, nurture and promote a new generation of creators to transform the world with their stories. The team at The Chernin Group and CA Media bring an unparalleled level of experience in entertainment and we could not imagine a better partner to work with to launch this mission.”
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