Rise of Independent Ad Agency : Taproot India   Taproot India, an independent advertising agency based in Mumbai, founded by Agnello Dias and Santhosh Padhi. Taproot already has PepsiCo, Airtel and The Times of India in its client list, which created Airtel's "Har ek friend zaroori hota hai" and Pepsi's 'Change the game' commercials. Big clients have started to accept small agencies says Agnello Dias. Taproot India who won the Grand Effie for its 'Change the Game' campaign designed for Pepsi Foods. Taproot India's brand new campaign for Fox International Channel catering to its South East Asian market.