Cadbury released animated Olympics themed campaign Cadbury has released animated campaign for London 2012 Olympic Games, Cadbury has kicked off a new phase begins of its ‘Enjoy the Moment with Cadbury Dairy Milk’ integrated campaign. Developed by Publicis Dublin,the campaign incorporates TV stings and radio stings, outdoor and digital elements.
According to Cadbury, the campaign aims to bring to life the magic of the Olympic Games through an innovative animation treatment, in which state-of-the-art motion capture technology depicts a series of striking motion sculptures.According to Cadbury, the campaign aims to bring to life the magic of the Olympic Games through an innovative animation treatment, in which state-of-the-art motion capture technology depicts a series of striking motion sculptures.
