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Cadbury released animated Olympics themed campaign
Cadbury has released animated campaign for London 2012 Olympic Games, Cadbury has kicked off a new phase begins of its ‘Enjoy the Moment with Cadbury Dairy Milk’ integrated campaign. Developed by Publicis Dublin,the campaign incorporates TV stings and radio stings, outdoor and digital elements.
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According to Cadbury, the campaign aims to bring to life the magic of the Olympic Games through an innovative animation treatment, in which state-of-the-art motion capture technology depicts a series of striking motion sculptures.According to Cadbury, the campaign aims to bring to life the magic of the Olympic Games through an innovative animation treatment, in which state-of-the-art motion capture technology depicts a series of striking motion sculptures.
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