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Arena animation creates 3D commercial
Arena Animation has created the first 3D stereoscopy commercial to become ‘future ready.’ The commercial named as ‘Dudolls’ is the first ever TVC produced in India that has undergone a 3D stereoscopy conversion. It means that the TVC can be viewed on any 3D supported device like 3D cinema theatre, 3D monitor, etc. The concept is to showcase Animation & Multimedia being a fun career & also being a rewarding one. Sonya Banerjee, Marketing Head, Aptech adds “We made a 3D commercial foreseeing the trend in 3D content. Planning on this required a foresight to integrate the 3D vision early in storyboarding stage & not as an after thought. The Dudoll characters seen jumping out of Arena logo are indeed delighting & charming audiences across”.


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