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Reliance Blue Bot campaign grabbing eyeballs
The idea of using a renowned face, celebrity or a sports figure in an advertisement took a paradigm shift when India was struck by the Zoozoo wave. Using simple white characters.
Reliance’s latest Blue Bot campaign is one such example which brings back the long due freshness in an advertisement. The ad campaign consists of 20 3D animated TV commercials, Reliance Communication partnered with Google to exclusively market Android devices in India. The campaign is supported by a complete 360 degree approach with TV as the lead medium, The campaign embodies the green Android BOT changing its colour to become Blue BOT, he Green Android BOT discovers the world of Reliance 3G that it manages to turn completely and permanently blue by jumping into a metaphorical blue pool that signifies the Reliance 3G world.
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