Future Promotes Keith Walker To Head Of Digital – Entertainment Future plc, the international media group and leading digital publisher, has promoted Keith Walker to the role of Head of Digital for the Entertainment Group, with additional publishing responsibilites for CVG and GamesRadar.
Keith was previously Head of Audience Development for the Entertainment Group, after joining Future in April this year. Since joining, Keith has worked across the entire Entertainment portfolio – including multi-media entertainment brands PC Gamer, CVG, Total Film and GamesRadar − to drive audience growth and engagement.
The Entertainment Group now delivers content to more than 14 million unique users monthly – up over 20% in the last year – and delivers more than 50 million video views each year.
Prior to joining Future, Keith was editor of nuts.co.uk and mousebreaker.com, with key responsibility for developing and delivering strategy, driving both online traffic and revenue. During his time at IPC, Keith took nuts.co.uk from number three to number one in the men’s lifestyle market.
In his new role, Keith will be responsible for setting the Future Entertainment Group’s digital vision and strategy, and overseeing all digital and mobile initiatives. Keith will have primary responsibility for Future UK but will work closely with Future US and Future Australia. In addition, Keith will gain publishing responsibilities for CVG and GamesRadar whilst continuing to build on the work he did as Head of Audience Development.
Keith will report to Clair Porteous, who was recently appointed Head of Entertainment Group.
Clair says: “Our internationally famous entertainment brands are already delivering fantastic growth in reach and engagement. As we continue drive and accelerate digital growth in the Entertainment Group, Keith’s proven experience makes him the perfect candidate to push this agenda forward.”
Keith adds: “This is a fantastic opportunity as digital acceleration is at the core of Future’s strategy. Through marrying the development, commercial and editorial teams, we can deliver products that continually innovate, excite our audiences and provide our partners with the ability to reach an unrivalled number of passionate film and gaming enthusiasts.”
Keith takes up his new position with immediate effect.