Home  :  Technology :  Chota Bheem
License for Chhota Bheem laddoos : Green Gold Animation
After Ben 10 stationery, Spiderman T-shirts, Barbie school bags and Doraemon watches, soon it could be the turn of Chhota Bheem laddoos, this will be the first time when a food product in India is licensed with a local toon character, said Chilaka. such deals are not common in India.
Earlier this year, the country's largest retailer Future group partnered with Disney to launch cookies. Chhota Bheem, who belongs to an imaginary village called Dholakpur, already features in T-shirts and accessories. The animation series, launched four years back on Turner International-promoted Pogo channel, has been a consistent top performer among kids channels over the last four years, The show is aired for anywhere between 4-6 hours daily on Pogo. Head of a leading Delhi-based media-buying firm said Chhota Bheem and Doraemon have been neck and neck, but, on an average, Bheem has been getting higher ratings.

comments powered by Disqus