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License for Chhota Bheem laddoos : Green Gold Animation
After Ben 10 stationery, Spiderman T-shirts, Barbie school bags and Doraemon watches, soon it could be the turn of Chhota Bheem laddoos, this will be the first time when a food product in India is licensed with a local toon character, said Chilaka. such deals are not common in India.
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Earlier this year, the country's largest retailer Future group partnered with Disney to launch cookies. Chhota Bheem, who belongs to an imaginary village called Dholakpur, already features in T-shirts and accessories. The animation series, launched four years back on Turner International-promoted Pogo channel, has been a consistent top performer among kids channels over the last four years, The show is aired for anywhere between 4-6 hours daily on Pogo. Head of a leading Delhi-based media-buying firm said Chhota Bheem and Doraemon have been neck and neck, but, on an average, Bheem has been getting higher ratings.
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