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DQE Signs Burger King as 'Jungle Book' Promo Partner
DQ Entertainment International that owns the global rights of “The Jungle Book, said that it has partnered restaurant chain Burger King Worldwide (BKW) for promotional activities of Jungle Book.The marketing campaign will be launched 12,000 locations in select countries,with an integrated marketing campaign highlighted by in-restaurant merchandising and promotional toys."BKW is proud to feature ‘The Jungle Book’ property to complement and enhance the excitement of our Kids Meal offerings during this promotional partnership,” said Jose R Costa, Vice President, Marketing and R&D, Latin America and Caribbean, Burger King Corp.
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