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Prime Focus bags the Best Visual Effects Award for ‘White House Down’, at the 2014 Asia Image Apollo Awards

Posted By : Mukesh Dube    At 21-06-2014 16:56:42

Tags : Prime Focus Best Visual Effects Award for ‘White House Down    

India- June 20, 2014 – Adding another milestone to its success story, Prime Focus World, creative services subsidiary of Prime Focus Ltd.(BSE code: 532748),has been awarded the production industry’s coveted Apollo Award. Recognized for its‘Best Visual Effects’ in the Roland Emmerich-directed action blockbuster – White House Down, Prime Focus bagged the award at a ceremony organized on the side lines of Broadcast Asia 2014, at Marina Bay Sands, Singapore.

Led by Alex Pejic, the Prime Focus team delivered 326 visual effects shots for the movie; they were supported by an ingenious team of 172 artists across London, Mumbai and Vancouver, that delivered the VFX within 6 months.

“To be recognized on a global platform for the work we do, reinforces our team’s motivation. White House Down was unique in the sense that of the 326 shots we did, approximately 40 percent were dedicated to a single ‘chase’ sequence, in which the presidential limo is pursued across the White House gardens by terrorists in SUVs. It was absolutely wonderful to work with Roland Emmerich.I congratulate our global VFX team for proving yet again, that we have the most creative artists, and thank them for their endless efforts put in to make this a success”, said Merzin Tavaria, Co-founder & Chief Creative Director, Prime Focus.

Prime Focus submitted three entries for this year’s Asia Apollo Awards – White House Down, and The Great Gatsby for VFX/CGI (long form), and Kai Po Che for Color Grading, and all were nominated.

The Apollo Awards recognize the top talent from broadcast, production and post-production industries, for their technical and creative excellence. Of the165 submissions received, 42 entries made the final cut after careful review by a panel of judges, known for their extensive technical knowledge, critically acclaimed creativity, and years of experience in the media and entertainment industry. The results were tabulated and audited by international auditing firm PricewatehouseCoopers.