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Interview with Vrinda Sood - Founder, Citrus

Posted By : Mukesh    At 8/28/2014 8:24:23 PM

Tags : Interview     Animation     Graphics    

Vrinda, your young age and entry into the world of Animation, combined with entrepreneurship, speaks volumes of your passion and mission.  Tell us a little about your background ?
I am a MBA from Infinity Business School and have done my animation degree at MAAC. I am from Simla and studied at Loretta Convent, Tara Hall.

Which projects have you attempted recently and which do you consider your favorites?
We are doing 2D & 3D animation for a project on different issues related to Delhi and it’s been fascinating to capture this city on screen.

What does “being creative” mean to you?
Being creative means finding the right, unique visual expression for each client

Did you really want to get into animation when you first thought of a career?  What did you want to be on growing up?  And are you surprised where you ended up?
I wanted to be an IAS officer, ended up doing an MBA in the hope of becoming a marketing professional but somewhere in between fell in love with animation and decided to open my own studio.

Other than art and designing, what inspires you most?
My daughter. She inspires me to do my best at all times and definitely both my mothers who have established a wonderful balance of work and personal life.  I idolize my mother-in-law and hope to become someone like her. She is dedicated and sincere to her work. She has great achievements to herself, a self-made woman and yet so grounded and loving.

If you could collaborate with anyone in this world, dead or alive, who would it be?
Zohra Sehgal. I am a big fan and have done an animated piece on her life.

Are you involved in any upcoming shows or events? Where and when?
I am part of Animday Awards support team and look forward to help SAID with DIFF and AGAFA both being organized in December this year

Being a women, how do you manage your family and business?
Work life balance is tough but I have a very supportive mother-in-law and husband who have made it very easy for me.

How do you look at an Indian Animation Industry in coming years? Any interpretations?
We need to look more at original stories and content rather than just being an outsourcing hub. For this to happen, media, corporate houses and Government need to invest a good amount of money in Indian Animation Industry.  With the current Government and the announcement of a National Centre for Excellence in Animation by FM in the Budget, it definitely looks promising as long as it is done.  2014-2015 Budget also mentioned Animation this year, which may be interpreted as a stepping stone for Indian Animation Industry.  However at an individual level also we will collectively have to raise the industry standards by producing great quality work.

Do you ever appear at conferences? What animation events and conferences would you recommend?
TASI and SIGGRAPH are two conferences that are a must for anyone in this industry.

Is there anything else you would like to share with our viewers.
Follow your passion – I would probably be a marketing manager at a MNC if I had not decided to follow my dreams – and I am really happy and satisfied with the decision to get into animation.

More About Vrinda Sood 
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Thank you Vrinda for sharing your experiences with us and all the very best for your future endeavors.  

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