DreamWorks Animation launches publishing unit
Posted By : Animation Galaxy At 12-02-2014 01:18:17
Tags : DreamWorks Animation Publishing Unit
DreamWorks Animation has launched DreamWorks Press, an in-house operation which will publish digital and print books inspired by the studio's vast IP library. The newly formed division will also join with The Perseus Books Group for the sale and distribution of its digital and print books through Perseus' Publishers Group West distribution unit.
"As we continue to grow our brand on a global level, DreamWorks Press will give fans a meaningful way to interact with us on a year-round basis," said DreamWorks Animation's Head of Franchise Shawn Dennis. "Publishing is a crucial component of any successful franchise, and owning and developing this capability in-house will give us an unprecedented platform to expand the worlds of our most beloved characters as well as introduce families to new characters from within our library."
The material generated by DreamWorks Press in North America will also provide a wealth of book assets for the studio's international licensees for use in the planning and creation of their DreamWorks Animation ranges in territories worldwide.
The first wave of books from DreamWorks Press is likely to launch in time for the 2014 holiday season. DreamWorks Animation will also build an international team within the publishing arm to ensure that content is produced and enjoyed around the world.
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