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A ‘plug’ story – Eeksaurus connects with FCB Ulka to give an interesting twist to Tata Docomo’s new WiFi anywhere campaign

Posted By : Mukesh Dube    At 23-06-2014 16:55:34


Tags : A ‘plug’ story     Eeksaurus connects with FCB Ulka     

Mumbai, 23rd June, 2014: Old plugs, new plugs and even seemingly ancient plugs, Eeksaurus and FBC Ulka bring alive the common household socket through the new ad campaign for Tata Docomo! An office space, your local coffee shop or even over the head of your sleeping wife - take a spin through everyday situations, a new way to stayed connected on the go.

Speaking on the creation of the campaign, Suresh Eriyat (Founder and Creative Director - Eeksaurus) says, “Design is adapted around all of us even in the most inconsequential of things. Today whereas, a lot of attention is given to the consumer in ad campaigns, we have been able to create an equally effective visual without the actual person being the prime focus. In making the love story of the dongle and socket the focus, the background score further allows to sync in all the elements of the ad more effectively.”

Speaking on the occasion, Mr. Gurinder Singh Sandhu, Head Marketing- Mobility, Tata Docomo, said “At Tata Docomo, we are always looking at ways of enhancing customer experience by serving them with product & services that best meet their fast changing needs. With Photon Max Wi-Fi the idea is to help consumers ‘carry their internet’ wherever they want… on whichever device they want… be it a Tablet, Laptop, Smartphone or any other Wi-Fi enabled device. Considering the usage of mobile devices growing exponentially, the plug and play Photon Max Wi-Fi offers the next generation of mobile connectivity.”

Taking a design centric approach Eeksaurus is constantly challenging and reinventing rules in the advertising industry to create unique brand campaigns to suit the needs to changing times. 

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