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Sakar Renews Nickelodeon License

Posted By : Mukesh Dube    At 13-02-2015 11:25:00


Tags : New Dora     SpongeBob    Teenage Mutant Ninja Turtles    Sakar    Nickelodeon    

TOY FAIR -- Global youth electronics leader Sakar International  has announced the renewal and worldwide expansion of its long-standing licensing partnership with Nickelodeon. As part of the deal announced today at the 2015 Toy Fair New York, Sakar will launch new lines of Dora and Friends, SpongeBob SquarePants and Teenage Mutant Ninja Turtles products this spring, all with a totally refreshed design based on the latest character iterations.

"We've had a terrific partnership with Nick over the last five years delivering electronic toys, accessories and more featuring some of the most beloved characters in the industry," said Liza Abrams, VP of licensing for Sakar. "With Dora's new look, the new SpongeBob movie now in theaters and the latest Turtles movie still reaching new audiences, these products are perfectly timed to cater to a whole new generation of Nick fans."

"The combination of Sakar's electronics with our globally popular Dora, Teenage Mutant Ninja Turtles and SpongeBob has led to some of the most in-demand, on-trend items available," said Manuel Torres, Senior Vice President, Global Toys and Publishing, Nickelodeon Consumer Products. "We're incredibly happy to continue this great partnership with Sakar."

Sakar's new Nick lineup includes:
Dora and Friends clock radio-molded Bluetooth speaker and password journal, projection flashlight, a microscope and flashlight explorer pack and more. Now of school-going age, Dora and her new group friends are sporting an updated look, with seven all-new programming specials set to run through Fall 2016.

A top 10 pre-school show for ages 2-5, Dora and Friends celebrates learning through discovery. With its learning-based, multicultural content, Dora and Friends boasts 71% awareness and 88% purchase interest among moms. The new product launches will be accompanied by exclusive retail initiatives at Target for Spring 2015 and the "Off to Preschool" program at Walmart for Back to School 2015.

SpongeBob SquarePants earbuds, plush headphones, smartphone and tablet cases and molded karaoke machines. Celebrating the theatrical debut of The SpongeBob Movie: Sponge Out of Water last week, these new products are designed for SpongeBob fans young and old. While the series is the #1 animated show for kids age 2-11, one-third of its audience is comprised of adult fans ages 18-49.

With the SpongeBob movie debut supported with a major retail push at Walmart, Target, Toys 'R Us and Meijer, these new Sakar products will leverage the brand momentum throughout 2015.

Teenage Mutant Ninja Turtles action cameras, headphones, karaoke boom box and phone cases. Fresh off last summer's Michael Bay epic action adventure, and with a TMNT 2 coming to theaters in Summer 2016, the heroes in a half shell have become the #1 action figures at retail, amassing an 18 percent market share in the boy's toy sector and over $3 billion in global retail sales.

The #1 show on cable for boys ages 2-11, the animated television series has also had a refresh, featuring a smoother, more modern look with advanced CGI-animation graphics. Now in its third season, the fourth installment of this latest iteration debuts this fall.

For more information about Sakar's new line of Nickelodeon products due in-store this Spring and Summer, visit Sakar at Booth #1717 during the 2015 Toy Fair New York going on now through February 17, or visit

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