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"FASTENING DAYS" Now Playing Worldwide

Posted By : Animation Galaxy    At 28-11-2014 18:05:41

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Tags : Fastenining Days     Hiroyasu Ishida    

YKK Corporation has created a short animation titled, “FASTENING DAYS,” in an effort to enhance the recognition of the YKK® brand and YKK® fastening products.

The short animation, “FASTENING DAYS,” was created around the theme “fastening” in order to convey YKK’s brand message, “Little Parts. Big Difference.” to the world. The story takes place in a near future cosmopolitan city where people from many different countries live together. The main characters, Yoji and Kei, who help others with their handmade hi-tech machines, represent the message that small parts like zippers can “bring together” or “connect” things and be used to bridge differences and lead to a future full of possibilities.

 The song, “Hurly Burly,” released by Japanese pop group, Perfume, who made their U.S. debut in September 2014, is the theme song of the animation. Recently, Perfume has concluded their world tour, “Perfume WORLD TOUR 3rd” in New York City on Saturday, November 15, 2014.

When making this short animated film, YKK gathered together internationally known talent, including Hiroyasu Ishida from Studio Colorido, as the animation director. Ishida was awarded the Prize of Excellence in the Animation Category at the 14th Japan Media Arts Festival and a special mention at the Ottawa International Animation Festival for “Fumiko’s Confession,” which he released as a student in 2009. 

website (http://www.ykkfastening.com/fd/). It is available in Japanese, English, Spanish, French, and Chinese. It was released globally and will be used within commercials on YouTube in each country and region.

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