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A mighty fine fantasy! Gems introduces Justice League through their latest Raho Umarless campaign

Posted By : Animation Galaxy    At 17-12-2014 15:54:34


Tags : Gems     Raho Umarless campaign    

Mumbai, 17th December 2014: A gorgeous crackling shell with a delicious chocolate centre, Gems explores the ‘Raho Umarless’ concept once more building upon the love-hate relationship of Andrew and Purshottam. Similar to all friendships, delicate on the outside, but strong on the inside, Gems ties up with Ogilvy and Eeksaurus to explore the dream of collecting the new and exclusive range of Justice League superhero collectibles!

The plot, set in a wonderland of Gems makes fantasies come alive by introducing seas, mountains and an all you can eat Gems buffet! But the fun does not end here! Keep an eye over your shoulder as a whole new range of Justice League collectiblesare up for grabs!

Neville Shah, Group Creative Director, Ogilvy & Mather Mumbai said, “Working on this film was special. It involved a simple story but a complicated shoot plan. In a complicated shoot plan, it is always a challenge to stay focused on the story. Having said that, the final outcome of this film is beautiful, making it appear absolutely effortless, keeping the simplicity of the story intact.Credit goes to Suresh and the Ogilvy team -  Ashish Naik,  Vipul Indulkar, Nikhil George and the others in Ogilvy and Cadbury who contributed."

Commenting on the execution of the campaign, Mr. Suresh Eriyat (Founder & Creative Director – Eeksaurus)says, “It was a pleasure working with the entire time of Gems the second time round, the last being during IPL 2013.While the main protagonists are already a hit among the consumers, the task at hand was also to ensure that the product looks exciting and not just a part of the background. We are able to blend the Gems in perfectly through the whole dream sequence and make it not only visually appealing but also fit in well with the aesthetics by adding an authentic Indian touch through the use of the boatmen.”

Eeksaurus aims to grow further in constantly challenging itself to create such visual campaigns that not only help to create a better connect with the audience, but also give brands the creative edge that they seek.

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