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Games2win partners with Grand Diwali Mela

Posted By : Mukesh Dube    At 05-11-2014 18:28:33


Tags : Games2win Grand Diwali Mela    

Mumbai, October 16th, 2014: Games2win announced that it had partnered with GroupM for the ‘Grand Diwali Mela’ – a massive online ‘mela’, supported by Google & This large online ‘mela’ brings consumers festive experiences from great products like make up, household goods, packaged food, beverages, cars and property that consumers can sample, buy and gift from Furthermore, the ‘Grand Diwali Mela’ also has great online and mobile games, music and movies to stream during the mela.

Games2win has created an exclusive, “Diwali Chakri” game for this initiative, available via the online and mobile site of Grand Diwali Mela. Says Alok Kejriwal – CEO and Co-Founder of Games2win, “This is a very exciting association for us. Diwali is a massive celebration in India and we have always witnessed a huge surge of users interested in playing online and mobile games during this period. The “Diwali Chakri” game really suits the festivities well! Players can spin the chakri and accrue coins, which in turn can win them cash prizes every 12 hours. By the initial response, we are witnessing massive engagement with Diwali Chakri (average players spinning more that 80 times a day) on the online and mobile site!”

On their part, GroupM and Google have taken the experience of shopping and sampling products and services online with the ‘Grand Diwali Mela’, where Indian consumers can get on to the platform from any connected device- their laptops, PCs, mobile phones or tablets. The Mela has brands like Lakme, Comfort, Pond’s, Pepsi, Horlicks, Kelloggs, Kurkure, Pureit to name a few. Many of these brands are also giving away free samples made available to the user’s doorstep at a nominal price of Re.1

Games2win (g2w) is one of the world’s largest casual games businesses, operating across a global footprint, leveraging its own IP. The business has clocked 45 million game downloads across the iTunes, Android, Amazon and Windows mobile game platforms and is famous for its #1 game in the world – Parking Frenzy. The Company entertains over 20 million monthly consumers & owns 800 proprietary, casual games.

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