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Wally Launches on the Android Platform with Wally+

Posted By : Animation Galaxy    At 14-11-2014 11:47:53


Tags : Wally Launches Wally+    

Wally, the world’s leading lifestyle app for insights into how your money behaves, finally launched on Android with Wally+. Wally+ has been exclusively built for Android users especially to address the issues faced by millennials by giving them unprecedented perspective into their financial lives.

On the occasions of the launch Mr Saeid Hejazi, Founder and CEO, Wally said, “Millennials’ financial lives are becoming more fragmented and complex, with each person juggling several accounts, various payment methods, and different forms of debt. Wally+ gives people a comprehensive picture of their money by allowing their past expenses, present financial situation and future aspirations to come together holistically. Unlike other personal finance apps, Wally does not require any details about your account numbers or banking passwords to work.”
People have been conditioned to feel guilty about spending money, and are resultantly apathetic towards reviewing their expenses. Wally+ addresses this by allowing people to treat expenses as experiences. Users can attach photos and tag their friends, allowing them to capture the people and moments associated with each expense.  “Adding dimensions of why and who allows us to appreciate each experience. It inspires us to keep our money in check, so we can continue to enjoy them in the future” continues Hejazi.
“Our financial lives have always been private and un-discussed, which keeps us from having information on where we stand financially.” says Nicole Abi-Esber, Wally’s behavioral economist. Using the power of its community, Wally+ uses aggregated, anonymous data from similar users to give unprecedented context. “Any financial tool can tell you if you spent 15% of your income on dining out but Wally+ goes further. It uses these peer comparisons to let us answer questions like ‘Are my spending patterns typical? Do I save more or less than people like me?’” continues Abi-Esber.
Wally first launched in 2013 on the iPhone where it maintained a global average 4.7 out of 5 stars on the Apple App Store, reached the #1 finance app in 22 countries, and reached the top 10 in 52 countries (with India, China and the US as the top 3 markets). Wally has been lauded by users and critics alike for using machine learning to adapt to user behavior, giving them real-time insights into their spending patterns, and using a design driven approach.
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