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Game4u partners with “Transcendence” as the official gaming partner

Posted By : Animation Galaxy    At 17-04-2014 18:58:19

Tags : Game4u official gaming partner “Transcendence”    

The gaming retailer has tied-up with MVP Entertainment for the upcoming Hollywood film

Mumbai, 17th April, 2014: Game4u, India’s premium multichannel retailer of PC and video games, game consoles and related accessories and a part of Milestone Interactive Group, has partnered with MVP Entertainment as the official gaming partner for the upcoming Hollywood film, “Transcendence”.

As part of the tie-up, Game4u will generate buzz around the movie using its online and offline platforms and properties and connect with its core male TG of 16-24yrs. Posters of the film are displayed across Game4u stores in Mumbai, Chandigarh, Ludhiana and Gurgaon along with the trailer playing at the stores. Flyers of the film are distributed along with every transaction at all retail outlets and the online store.

With a strong social media presence and over 320k fans on Facebook, Game4u will hold a contest to promote the film and gratifywinners with movie tickets. Additional promotional activities will be carried out on the page along with special invites for “Team Elite” customers.

Commenting on the association, Mr Jayont R. Sharma, Chairman & CEO, Milestone Interactive Group said, “Transcendence is one of the biggest Hollywood releases of the year and provided the perfect synergy for Game4u to partner with MVP Entertainment as the official gaming partner to create mutual brand amplification and resonate positively with our core target group”.

Mr. Sunil Udhani, MVP Entertainment said, “With immense popularity and anticipation for Transcendence, we at MVP Entertainment wanted to partner with a brand that could help us connect with our audience. Game4u, with its great following & popularity across social media platforms was the perfect choice as our official gaming partner. We are certain that with this association, we will generate maximum buzz and engagement for Transcendence.”

Transcendence starring Johnny Depp and Morgan Freeman is slated to release in India on 18th April, 2014.

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