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DDB Mudra and McDowell’s No.1 create 'BossPatrol’ app

Posted By : Mukesh    At 01-09-2014 11:09:30


Tags : DDB Mudra     McDowell’s No.1    BossPatrol’ app     

Objective:McDowell’s No.1 is one of India’s oldest whiskey brands and the country’s largest. The task was to make McDowell’s No.1's long running campaign “The Spirit of Friendship” relevant to younger audiences.

Insight: Everyone likes to take a break at work every now and then, with YouTube videos, Online Games, Facebook, Blogs and so on. But what does one do, when your boss walks past your computer and catches you in the act? You may not see your boss coming, but your friends just might.

Idea: Hence, DDB Mudra’s team came up with a downloadable app – ‘BossPatrol’ which lets you save your friends from trouble. It lets you choose a secret phrase E.G: What’s the time? And then add your colleagues to the group. If you spot your boss nearby, while your friends are slacking off, all you need to do is speak out the secret phrase. BossPatrol picks up the sound through the microphone, sends a signal to your friend’s computers and instantly opens safe windows on all their computers (eg: presentations, spreadsheets etc.), just in time and your boss will never get to know what they were up to.

Said Sonal Dabral, Chairman & Chief Creative Officer, DDB Mudra Group, “BossPatrol is an exciting app and a wonderful twist to McDowell No.1's positioning as the true spirit of friendship between close friends. The idea has social interest, community feeling, bonding and friendship at it's core all wrapped in a fun package.  Not just perfectly relevant to the iconic McDowell No.1's positioning but also all the ingredients of going viral. So it's really heartening to see it become such a huge success in such a short time.”

To download the app:

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