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YouTube and Halfbrick Announce Production of an Animated Fruit Ninja Series

Posted By : Mukesh    At 6/28/2015 3:38:37 PM

Tags : YouTube    Halfbrick     Animated Fruit Ninja Series     

YouTube, the world’s largest online video platform, and Halfbrick, the Australian game developer behind Fruit Ninja, will together produce a slate of original Fruit Ninja-themed content for YouTube.

Halfbrick, with headquarters in Brisbane, Australia, is a top animation and entertainment content partner with YouTube. Starting with the company’s Fruit Ninja-themed channel, the two companies today announced the production of a 13 x 11 minute animated series.

The Fruit Ninja series will be highlighted in YouTube and the YouTube Kids app. The YouTube Kids app launched in the US in February this year with plans to expand to other countries in the future.

Halfbrick’s Vice President of Entertainment and Licensing Sam White said that under the deal the company would produce an initial 13 x 11 minute animated series to be shown on its existing Fruit Ninja-themed YouTube channel.

Celebrating its fifth anniversary this year, Fruit Ninja recently cracked the 1 billion download mark across iOS and Android devices, solidifying its status as a pop culture icon. The game still reaches an average of 60 million unique players per month