Black Jack Theatre First to Install Dolby Atmos in Surat
Posted By : Mukesh At 7/8/2015 5:46:03 PM
Tags : Black Jack Theatre Dolby Atmos Surat
Surat, Gujarat, July 08, 2015—Dolby Laboratories, has announced the arrival of its latest audio technology, Dolby Atmos®, in Surat, Gujarat, India. Black Jack Theatre will be the first cinema in the state to offer the new technology to moviegoers starting July 10, 2015. Dolby Atmos, the award-winning Dolby® sound technology, unleashes the potential of sound in storytelling by giving filmmakers the creative freedom to move audio around the theatre, even overhead, while rendering it with amazing richness and depth.
Commenting on the launch, Chaitanya Desai, Managing Director, Black Jack Theatre, said, “We are proud to be the first to bring Dolby Atmos to moviegoers in Gujarat. We have always strived to use the latest technologies to provide the best cinematic entertainment experience to our audiences. Dolby Atmos is a major differentiator, providing greater definition and dimension to movies with its unique object-based approach to sound.”
Dolby Atmos has quickly become the preferred choice for next-generation sound in the cinema, with major studios, award-winning filmmakers, and exhibitors from around the world embracing its approach to object-based audio. Unlike traditional channel-based sound systems like 5.1, 7.1, and 11.1, which require filmmakers to think about the number and location of speakers, Dolby Atmos allows them to simply designate where in the cinema space each sound “object” should be placed or moved to make audiences experience the film as if they were within its world.
“We are thrilled to work with Black Jack Theatre to bring Dolby Atmos to moviegoers in Gujarat. Dolby Atmos continues to see great momentum in India and across the globe as the leading next-generation sound format for theatres, transporting audiences from across Surat into the ultimate movie-going experience,” said Ashim Mathur, Director, Field Marketing India, Dolby Laboratories.
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