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Now Celebrate Diwali in Favicol Style

Posted By : Animation Galaxy    At 29-10-2013 16:27:13

Tags : Diwali    Favicol    Piyush Pandey     Abhijit Avasthi     Amitabh Agnihotri     Sameer Sojwal     Mayank Yadav    Chirayu Palande    Vaibhav Kumaresh    

Conceptualised by O&M, the campaign reiterates the core proposition of ‘bonding’ as part of the ‘Judh Jayein Tyohaar Pe’ communication. 

Fevicol, the largest selling brand of adhesives in India, has named the current campaign 'Judh jaye tyohar pe' (bond over the festive season), extending its brand campaign with a short and sweet animation video. In the TVC, conceptualised and developed by O&M, Mumbai, the communication is more than just functional, and has kept in line with product attribution, especially with the use of the Fevicol mascots – the elephants.

Now, Celebrate the festival of lights and phatakas in the true Fevicol spirit!  Shubh Dipawali - Fevicol ke saath!

Creative team : Piyush Pandey, Abhijit Avasthi, Amitabh Agnihotri, Sameer Sojwal, Mayank Yadav,Chirayu Palande & directed by Vaibhav Kumaresh

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