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Reliance MediaWorks Bags ‘Best Laboratory of the Year’ at the 61st National Film Awards

Posted By : Animation Galaxy    At 08-05-2014 13:18:09

Tags : Reliance MediaWorks      61st National Film Awards     

Mumbai, May, 2014: The field of technology for visual enhancement of filmed content is rapidly evolving in India. A company that is constantly innovating itself and working towards an enhanced cinema viewing experience is Reliance MediaWorks – the media and techno-creative solutions provider and a part of the Reliance Group.

Adding to its kitty of numerous awards and accolade won over the years is the recently achieved ‘Best Laboratory Award’ in the cinematography category for the film Mandrake! Mandrake!

Produced by the National Film and TV Institute of India the diploma film is the story of a young man, who transforms a rundown warehouse into an Aladdin’s cave through the fun and frolic of the moving image, where magic, mystery and adventure become possible. Reliance MediaWorks is solely responsible for the processing of this film.

Reliance MediaWorks handled the color correction, processing and printing of the entire film. The function of the creative processing of the lab is to append to the cinematographer’s vision and effectively employ our services to help translate the director’s vision on celluloid in the best possible manner, in terms of aesthetics, in an efficient and economic manner.

Venkatesh Roddam, Chief Executive Officer, Reliance MediaWorks said, “Awards and recognition always feel good, because it is a validation of the commitment to the industry and hard work at Reliance MediaWorks.”

Added Krishna Shetty, President, Post Production Services, Reliance MediaWorks, “Among other honours, a national award feels even more special since it is the highest honour instituted by the government of India and thus, yes winning this award for the lab makes me really happy. That we have been winning this award several times over the last few years, is again a reinforcement of the quality, commitment and different that we at Reliance MediaWorks make to the process of filmmaking through our consistent efforts. Yes it is the 16th award, and the third one in a row now. In the past as well, we have won this award for successive years, once for six years in a row”.

Having recently attained the landmark achievement of completing 400 films successfully, the Reliance film lab has revolutionised the way films are processed in India and has worked with reputed production houses such as Dharma Productions, Yashraj Films, Balaji Motion Pictures, Red Chillies Entertainment, Disney, Sony Pictures amongst others. Its consistent efforts have helped reduce the costs of films and increase the speed of overall production.

“Mandrake! Mandrake! remains special, because it is a film made by the students of FTII, thereby we at Reliance MediaWorks are a part of the process of nurturing new talent. Even in the past, so many of our awards have been for films made by the FTII students, who have eventually gone ahead to be successful mainstream filmmakers and helped us win the awards yet again. So in that sense we have been part of the journey of several filmmakers from bright novices to seasoned stalwarts,” Shetty says with a satisfied smile.

Offering cutting edge visual post production solutions to Indian and international productions through its state of the art facilities in LA, London and Mumbai, the company has worked on marquee Hollywood projects like The Amazing Spiderman, Transformers 3 among others & recent Indian blockbusters like Chennai Express, Yeh Jawaani Hai Deewani, Ram Leela, Queen, 2 States to name a few.